Lead by Example

This campaign supports Paws for Thought, a national initiative from The Wildlife Trusts and Dogs Trust, helping dog owners protect nature while enjoying the outdoors with their four-legged friends.

Find out more

What is Lead by Example? 

This campaign is all about encouraging and rewarding visitors (and their dogs!) who support our work to provide spaces where wildlife can thrive, free from disturbance. In our recent survey, visitors to Attenborough Nature reserve told us that they wanted to see more dogs on leads to help protect wildlife.  

We’re grateful to everyone who is already Leading by Example by keeping their dog on a lead when visiting nature reserves, and we’re hoping to encourage even more dog owners to do the same. We’re looking for volunteers with dogs to help us spread the message whilst visiting Attenborough and Skylarks nature reserves – could this be you? 

What will volunteers do? 

• Walk their own dog at Attenborough & Skylarks as a role model for responsible dog walking. 

• Keep their dog on a lead and pick up after them. 

• Chat with fellow dog owners in a friendly way about why responsible walking matters and rewarding those who do! 

• Wear branded gear and hand out leaflets to help spread the message. 

This isn’t about telling people off—it’s about inspiring them to make better choices for wildlife! 

If you and your pup would like to join the pack and help us protect nature, you can find out more and apply on our Lead by Example Volunteer page.

Together, we can lead the way for wildlife! 

Why is Responsible Dog Walking Important? 

Protects Wildlife from Stress and Disturbance – Even the most gentle and well-behaved dog is seen as a predator by wildlife. Birds, mammals, and reptiles may react with fear, using up vital energy trying to escape—even if the dog doesn’t chase them. This stress can reduce their chances of survival, especially during breeding season and harsh weather conditions. 

Prevents Nest Abandonment – Ground-nesting birds like skylarks, lapwings, and nightjars lay their eggs in open spaces. If a dog runs too close, the parent birds may abandon the nest, leaving eggs or chicks vulnerable to predators or exposure. 

Protects Amphibians and Reptiles – Wetland areas are home to frogs, toads, newts, and grass snakes. Dogs wading into ponds or chasing through grass can trample fragile habitats, disturb hibernating species, and even kill small creatures accidentally. 

Avoids Damage to Mammal Habitats – Hedgehogs, voles, and rabbits make their homes in tall grass, under shrubs, or in burrows. Curious dogs can disturb or destroy these shelters, leaving small mammals exposed to predators or extreme weather. 

Prevents the Spread of Disease Between Animals – Dogs can unknowingly spread diseases to wild animals. Canine illnesses like parvovirus, distemper, and leptospirosis can be fatal to foxes, badgers, and otters. Keeping dogs on leads and away from wildlife reduces the risk of disease transmission. 

Protects Rare and Sensitive Plants – Dogs running off-path can trample wildflowers, orchids, and delicate mosses. These plants take years to establish, and once damaged, they may never recover. Keeping dogs on leads helps preserve rare plant species that make our reserves so special. 

Prevents Harm to Livestock – and You! Our sites aren’t just nature reserves – they’re also home to conservation grazing livestock. Even the most well-trained dogs have a natural instinct to chase, which can cause stress, injury, or even pregnancy loss in grazing animals. Loose dogs can also startle livestock, increasing the risk of cattle charging in self-defense. This puts both dogs and their owners at risk of trampling, especially in fields with young calves. Keeping dogs on leads near livestock is essential for everyone’s safety. 

Ensures a Safe Space for School Visits – Our reserves host regular educational visits for schoolchildren, helping to inspire the next generation of nature lovers. An off-lead dog running up to excited children can be frightening, especially for those unfamiliar with dogs. Even a friendly jump can knock over a small child, turning a fun learning experience into a scary one. 

Dog Waste is a Health Hazard for Children – Dog poo left behind isn’t just unpleasant—it’s dangerous. It can contain toxocariasis, a parasite that can cause serious illness, particularly in young children who are more likely to come into contact with contaminated soil while exploring the reserve. 

Always clean up after your dog and use the bins provided—or take it home if there isn’t one nearby. 

Read our guidance for bringing your dogs to our nature reserves

A short lead means a long future for wildlife. 
Together, we can enjoy nature while protecting it.