Heather Keetley
Attenborough for All
Video Transcript
Attenborough for All (A4A) is an 18-month pilot project supported by the National Lottery Heritage Fund. We have been developing our vision for this much-loved site and want to ensure it reflects a wide range of views.
We will listen to our visitors, run focus groups and carry out audits to define and understand our audience, why people visit, what they need, and how accessible the reserve is. We want to understand how visitors feel about different areas of the reserve and assess how important wildlife encounters are as part of their experience. We hope to inspire our visitors to take action for wildlife whilst supporting nature recovery and climate change resilience within the reserve.
Through community consultation, we will establish who from the adjacent communities isn’t visiting or benefiting from the reserve and test different engagement methods. We want to identify and remove physical, cultural or perceptual barriers to access and enjoyment of the reserve. We will create a meaningful, accessible, inspiring and inclusive experience.
Our project insights will provide the foundations for a future bid to aid the delivery of our vision for Attenborough Nature Reserve, ensuring it remains a protected, much-needed space for wildlife and people.
The Attenborough for All project is gathering up-to-date information and evidence to support future funding bids which will translate our vision into action.
Attenborough for All, funded by the National Lottery Heritage Fund (NLHF) is a listening project to understand our existing audiences. We want to:
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Know who is visiting the reserve, why they visit and how easy they find it to access.
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Understand how visitors feel about more and less popular areas, and gauge how important wildlife encounters are as part of the overall visitor experience.
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Establish who from the adjacent communities isn’t visiting the site, and how they could best engage with the reserve.
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Identify and understand barriers to access - physical, cultural or perceptual.
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Understand who, from our adjacent communities, isn’t visiting the reserve and what is stopping them from doing so.
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Establish how we can optimise opportunities for nature to recover within the reserve, and how we can best inspire visitors to take action for wildlife in their day-to-day lives.
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